Sometimes a Hippie, Sometimes a Mermaid and Sometimes a pure Business Woman.


HOWSHELIV was founded in Hamburg in December 2015 and offers fashion, travel, lifestyle and beauty topics in a creative way.

Protagonist of the blog is Arzu Liv Haven, 27 years old and a studied MBA in media management. After three years in the publishing management of women and lifestyle magazines, she works now as an account director for TIGERSDEN agency (Hamburg) and is responsible for the launch of GEENEE in Germany – an app founded in Berlin & Los Angeles, that makes social media channels shoppable by a simple screenshot.

The blogposts contain personal style preferences and tips for travel and every day life for fashion- and lifestyle-oriented readers.